Thanks for being interested in our Wine Chat Wednesdays initiative!

We’ve put together plenty of practical learnings to put to use in your tourism business. Please see resources below. The slides and info sheets are great for future reference.

Series 2 Topics / Resources

Weds, 1 September 2021 – Week 1
Topic: Staying top of mind when your audience is stuck on the couch: Leveraging digital during and after lockdowns
Featuring: Jodi Williams, ex GM Global Brand & Content Marketing – Air New Zealand
Alex Dykman, intro: Slides for download here.
Jodi Williams, special guest: Slides for download here.

Weds, 8 September 2021 – Week 2
Topic: Creating the BEST Domestic Summer Ever: Leveraging RTO campaigns via Digital
Guest: Rebecca Evans, Hamilton-Waikato RTO
Presentation Slides: Slides for download here.
Maverick RTO Campaign Maximizer: Handout for download here.

Weds, 15 September 2021 – Week 3
Topic: The ultimate summer paid media playbook: Creating and converting domestic traveller demand on a shoestring
Guest: Melissa Craig – ZORB
Presentation Slides: Slides for download here.
Summer Paid Media Playbook: Handout for download here.

2020 Series Topics / Resources

Weds, 1 April 2020 – Week 1
Topic: Repositioning New Zealand Tourism: The ‘New Domestic’ Traveller and how to cater to them.
Slides for download here.
Blog post: Repositioning New Zealand Tourism.

Weds, 8 April – Week 2
Topic: Learning From the Past to Better Leverage Tourism’s New Future, in collaboration with Yonder. 
Slides for download here.

Weds, 15 April – Week 3
Topic: Currents of Change – The factors set to shape travel in New Zealand, with special guests TRA.
Slides for download here.
Watch the live video recording here (password d1.*CR%.).

Weds, 22 April – Week 4
Topic: Survive and Then Thrive 
Slides for download here.