• Maverick Digital

    Our story


We’re a tight-knit, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Meet the Team  Read our story

New Zealand owned,
New Zealand wide

Maverick is your local New Zealand digital agency, no matter where you live. With offices in Auckland, Gisborne and Queenstown as well as a highly mobile team, we’re intimately acquainted with the unique regions of Aotearoa – whether you’re in the thick of piercing alps, golden sand beaches, ancient forest or a chic urban hub. There is nothing we love more than travelling the country and working with destinations and operators of all shapes and sizes.

Our team of Mavericks come from all walks of life and are united by an unwavering passion for New Zealand and South Pacific tourism. We’re focused on lifting operators and destinations higher than a kea can soar, and we’re here to ensure your digital journey is both successful and enjoyable.

Tourism Digital Marketing Agency - Maverick Digital locations in NZ

Let’s Talk

Meet our team

Alex Dykman CEO/Founder

Alex is an experienced digital specialist, delivering conversion-driven online strategies for some of New Zealand's most successful tourism operators and organisations.

Tim Olson Head of Digital Projects

Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on experience through the entire travel research lifecycle.

Nicole Botting Head of Delivery

Resident tourism industry guru Nicole has an in-depth knowledge of distribution channels, booking periods and audience segmentation that has been honed via a decade spent working for both RTO's and operators.

Grant Colquhoun Head of Partnerships

Joining us from TripAdvisor in Singapore, Grant has extensive tourism knowledge and experience like no other. Grant is adept at forging long-lasting relationships and brings true global digital thinking to the team. 

Stu Lill Senior Performance Specialist

With more than seven years working in digital marketing for New Zealand operators, Stu’s understanding and application of supercharged performance strategies for tourism is second to none.

Kelly Hookey Campaign Specialist

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Olivia Jordan Key Account Manager

Clever communicator and agency extraordinaire Olivia is a machine when it comes to ensuring clients are seeing rock-star ROI. She ensures campaign creative is perfect and digital visibility is driving results.

Tamsyn Moses Account Manager

Tourism-obsessed gantt chart guru Tamsyn manages our agency projects with military precision. She's sharp, forward-thinking and uses her marketing agency background to stay one step ahead of every deliverable.

Freeda Goy Account Manager

Freeda’s love for details and passion for the tourism industry makes her an effective, results-driven Account Manager. Originally from Germany, we’re impressed with her obsession with deadlines, love for Māori culture and flair for matching creative with audience.

Lydia Disberry Account Executive

Cool, calm and collected, Lydia is fantastic at helping to deliver on detailed briefs and is a whizz when it comes to social media for tourism.

Ryan Wilmshurst Marketing Specialist

With a background mixing RTO and operator experience, Ryan is a passionate storyteller and tourism campaign master. He adds strong industry know-how to our Delivery team.

Ola Moheb Digital Performance Specialist

From E-Commerce to lifestyle marketing, Ola has spent over a decade honing her performance skillset across a range of industries. She loves the transparent nature of digital when it comes to seeing results.

Mike McVey Senior Developer

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd.

Jed Diaz Senior Developer

A genius in all things web development, Jed is a machine when it comes to the conception, creation and delivery of market-leading tourism websites. Jed doesn't write web code - he sings it.

Melissa Lowe Office and Wellness Manager

Passionate about corporate wellness, Melissa is not only managing the office but also helping us to be happier, healthier and more resilient as a team. A qualified Corporate Health Coach, Melissa also helps to deliver Maverick Digital's commitment to sustainability.

Work With Us

At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.

The story of Maverick Digital.

It all started in a humble hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks – one of the world’s most epic and feared surf breaks – something clicked. Embracing direct sales through digital was a scary move for most operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Now with some exhilarating years under its belt and a superstar team, Maverick Digital is all grown up. It has flown from a dream to a full-service NZ-wide agency transforming operators and organisations across Australasia. Helping the tourism industry harness the power of digital is a wickedly fun day job. Almost as fun as the caipirinha-sharp banter.



Lets Talk

Ready to connect?

We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.