• Maverick Digital | New Zealand Landscape

    Our story


We’re a tight-knit, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Meet the Team  Read our story Work With Us

New Zealand based,
with a global approach

Maverick is your local digital agency, no matter where you live. With offices in Auckland, Gisborne and Queenstown as well as a highly mobile team, we’re intimately acquainted with tourism globally – whether you’re in the thick of piercing alps, golden sand beaches, ancient forest or a chic urban hub. There is nothing we love more than travelling in both New Zealand and offshore, and working with destinations and operators of all shapes and sizes.

Our team of Mavericks come from all walks of life and are united by an unwavering passion for tourism globally. We’re focused on lifting operators and destinations higher than a kea can soar, and we’re here to ensure your digital journey is both successful and enjoyable.

Tourism Digital Marketing Agency - Maverick Digital locations in NZ

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Meet our team

Nicole Botting Head Maverick/GM

Tourism industry maven Nicole brings a wealth of knowledge and passion to the Maverick team. A visionary leader, Nic draws on her in-depth experience across both the public and private sectors to drive long term impact for client partners.

Alex Dykman Founder/Director

Alex is an experienced digital specialist and tourism professional, delivering conversion-driven online strategies for some of New Zealand's most well-known tourism operators and organisations.

Tim Olson Technical Director

Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on the consumer experience throughout the entire travel research lifecycle.

Olivia Jordan Head of Delivery

Bringing an international flair and professionalism to Maverick's work, Olivia is a rock star when it comes to ensuring clients are seeing clear impact and value and is an inspiring Delivery team leader.

Zac Watson Head of Partnerships

Zac is an accomplished tourism leader with experience spanning both public and private sector roles. Passionate about the future of our industry, Zac was recently Chairman of YoungTec and brings exceptional depth and talent to the Delivery team.

Stu Lill Head of Performance

With more than seven years working in digital marketing for New Zealand operators, Stu’s understanding and application of supercharged performance strategies for tourism is second to none.

Kelly Hookey Senior Performance Specialist

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Freeda Goy Account Manager

Freeda’s love for details and passion for the tourism industry makes her an effective, results-driven Account Manager. Originally from Germany, we’re impressed with her obsession with deadlines, love for Māori culture and flair for matching creative with audience.

Ryan Wilmshurst Key Account Manager

With a background mixing RTO and operator experience, Ryan is a passionate storyteller and tourism campaign master. He adds strong industry know-how to our Delivery team.

Ola Moheb Digital Performance Specialist

From E-Commerce to lifestyle marketing, Ola has spent over a decade honing her performance skillset across a range of industries. She loves the transparent nature of digital when it comes to seeing results.

Mike McVey Senior Developer

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd.

Jed Diaz Senior Developer

A genius in all things web development, Jed is a machine when it comes to the conception, creation and delivery of market-leading tourism websites. Jed doesn't write web code - he sings it.

Isuru Mendis Intermediate Developer

Isuru combines his talent for epic web development with a deep curiosity and love for New Zealand’s tourism offering. The result? Websites with real depth and flair that stand head and shoulders above the crowd.

Sherry Xu Intermediate Designer

Our clever, creative designer Sherry is a master at helping tourism brands stand out from the crowd. Her knack for stunning UI/UX design and animation helps to drive engagement and conversion in a busy online marketplace.

Work With Us

Don’t see a current position available that takes your fancy? Have a look through the key, general traits we look for in a Maverick and if it sounds like you’d make a good fit, send us your CV anyway! We’ll contact you if something applicable comes up.

And if you do see a role that would be fitting but don’t think you have all of the skills we’re seeking, please still apply if you have the General Traits that Make a Maverick!

We are a diverse, inclusive agency environment and appreciate all people of varying backgrounds applying for a role, or simply sharing their CV with us.

General Traits that Make a Maverick:

  • A positive, can-do attitude.
  • Integrity and a love for seeing people and businesses succeed.
  • Desire to be around likeminded people who are on the same journey.
  • A focus on high levels of client satisfaction
  • Proactive thinking, considering lots of different possibilities and solutions!
  • Digital marketing knowledge
  • Collaborative & team focused nature / team player with a willingness to learn
  • Motivation to develop themselves in the role
  • Ability to communicate with the written word (and non written word)
  • And cracking the odd joke never hurt the office vibes!

At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.

The story of Maverick Digital.

It all started in a humble hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks – one of the world’s most epic and feared surf breaks – something clicked. Embracing direct sales through digital was a scary move for most operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Now with some exhilarating years under its belt and a superstar team, Maverick Digital is all grown up. It has flown from a dream to a full-service NZ-wide agency transforming operators and organisations across Australasia. Helping the tourism industry harness the power of digital is a wickedly fun day job. Almost as fun as the caipirinha-sharp banter.



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We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.