We’re a small, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.
Alex Dykman Head of Strategy
Alex is an experienced digital specialist, delivering conversion-driven online strategies for some of New Zealand's most successful tourism operators and organisations.
Tim Olson Head of Digital Projects
Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on experience through the entire travel research lifecycle.
Nicole Botting Head of Delivery
Resident tourism industry guru Nicole has an in-depth knowledge of distribution channels, booking periods and audience segmentation that has been honed via a decade spent working for both RTO's and operators.
Kelly Hookey Campaign Manager
A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.
Chelsea Finlayson Account Manager
Dynamic, fast-thinking and dedicated, Chelsea's attention to the details as well as her obsession with client performance gives her the edge as our Account Manager.
Darren Bennett Head of Performance
Some call him New Zealand’s most knowledgeable SEO expert. Others say his Google Ads powers are nothing short of superhuman. Meet Darren, our game-changing Irish import.
Work With Us
At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.The story of Maverick Digital.
It all started in a sparse hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks, something clicked. Embracing direct sales through digital was a scary move for most tourism operators. Nearly as ballsy as dropping in on a big wave at Mavericks.
Six years later and Maverick Digital is all grown up, with a colourful office full of digital gurus in Auckland. Helping the tourism industry harness the power of digital is a wickedly fun day job. Nearly as fun as the caipirinha Fridays.
Tamaki Maori VillageThe Maverick team has a clear passion for tourism, a wealth of knowledge with online customer experience, online marketing & ultimately booking conversions. We are very pleased with the results we have had so far.
WhakarewarewaThe way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?
Rotorua Canopy ToursWe have been working with Alex and the Maverick team for 5 years now - their dedication to making our business successful has never been doubted and as a result our business has gone from strength to strength because of their work.
Destination CoromandelWe have to be focused on reaching our target markets with the right content in order to maximise our spend. Maverick Digital provide the expertise to make this connection work cost effectively.
Southern Lakes HelicoptersAlex and her team at Maverick have been fabulous in putting together our new website – which we love, and are proud to show to the world. At all stages Alex kept in touch and listened to our thoughts and ideas and built these into the site, along with all the enhancements that the Maverick design team brought to the table. We are delighted with the end result!
Hobbiton Movie SetWorking with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.
