• About

We’re a small, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Alex Dykman Head of Strategy

Alex is an experienced digital specialist, delivering conversion-driven online strategies for some of New Zealand's most successful tourism operators and organisations.

Tim Olson Head of Digital Projects

Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on experience through the entire travel research lifecycle.

Nicole Botting Head of Delivery

Resident tourism industry guru Nicole has an in-depth knowledge of distribution channels, booking periods and audience segmentation that has been honed via a decade spent working for both RTO's and operators.

Kelly Hookey Campaign Manager

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Olivia Jordan Key Account Manager

Clever communicator and agency extraordinaire Olivia is a machine when it comes to ensuring clients are seeing rock-star ROI. She ensures campaign creative is perfect, project delivery is humming and digital visibility is driving results.

Chelsea Finlayson Account Manager

Dynamic, fast-thinking and dedicated, Chelsea's attention to the details as well as her obsession with client performance gives her the edge as our Account Manager.

Tamsyn Moses Account Manager

Tourism-obsessed gantt chart guru Tamsyn manages our agency projects with military precision. She's sharp, forward-thinking and uses her marketing agency background to stay one step ahead of every deliverable.

Mike McVey Senior Developer

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd.

Darren Bennett Head of Performance

Some call him New Zealand’s most knowledgeable SEO expert. Others say his Google Ads powers are nothing short of superhuman. Meet Darren, our game-changing Irish import.

Jed Diaz Senior Php Developer

A genius in all things web development, Jed is a machine when it comes to the conception, creation and delivery of market-leading tourism websites. Jed constantly goes above and beyond to refine his skillset and find the best solution for development challenges.

Work With Us

At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.

The story of Maverick Digital.

It all started in a sparse hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks, something clicked. Embracing direct sales through digital was a scary move for most tourism operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Six years later and Maverick Digital is all grown up, with a colourful office full of digital gurus in Auckland. Helping the tourism industry harness the power of digital is a wickedly fun day job. Nearly as fun as the caipirinha Fridays.

  • Tamaki Maori Village
    The Maverick team has a clear passion for tourism, a wealth of knowledge with online customer experience, online marketing & ultimately booking conversions. We are very pleased with the results we have had so far.
  • Whakarewarewa

    The way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?

  • Rotorua Canopy Tours
    We have been working with Alex and the Maverick team for 5 years now - their dedication to making our business successful has never been doubted and as a result our business has gone from strength to strength because of their work.
  • Destination Coromandel
    We have to be focused on reaching our target markets with the right content in order to maximise our spend. Maverick Digital provide the expertise to make this connection work cost effectively.
  • Southern Lakes Helicopters
    Alex and her team have been fabulous! They designed our website which we love. We have been working with Maverick 3.5 years now and have never looked back.
  • Hobbiton Movie Set

    Working with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.