• About

We’re a tight-knit, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Alex Dykman Founder/Head of Strategy

Alex is an experienced digital specialist, delivering conversion-driven online strategies for some of New Zealand's most successful tourism operators and organisations.

Tim Olson Head of Digital Projects

Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on experience through the entire travel research lifecycle.

Nicole Botting Head of Delivery

Resident tourism industry guru Nicole has an in-depth knowledge of distribution channels, booking periods and audience segmentation that has been honed via a decade spent working for both RTO's and operators.

Stu Lill Senior Performance Specialist

With more than seven years working in digital marketing for New Zealand operators, Stu’s understanding and application of supercharged performance strategies for tourism is second to none.

Kelly Hookey Campaign Specialist

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Olivia Jordan Key Account Manager

Clever communicator and agency extraordinaire Olivia is a machine when it comes to ensuring clients are seeing rock-star ROI. She ensures campaign creative is perfect and digital visibility is driving results.

Chelsea Finlayson Account Manager

Dynamic, fast-thinking and dedicated, Chelsea's attention to the details as well as her obsession with client performance gives her the edge as our Account Manager.

Tamsyn Moses Account Manager

Tourism-obsessed gantt chart guru Tamsyn manages our agency projects with military precision. She's sharp, forward-thinking and uses her marketing agency background to stay one step ahead of every deliverable.

Lydia Disberry Account Executive

Cool, calm and collected, Lydia is fantastic at helping to deliver on detailed briefs and is a whizz when it comes to social media for tourism.

Mike McVey Senior Developer

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd.

Jed Diaz Senior Developer

A genius in all things web development, Jed is a machine when it comes to the conception, creation and delivery of market-leading tourism websites. Jed constantly goes above and beyond to refine his skillset and find the best solution for development challenges.

Suyog Sitoula Performance Executive

When it comes to living and breathing Google visibility and performance, Suyog is your man. His ability to drive tangible gains in SEO is nothing short of superhuman.

Bella Morelli Designer

Bella is that rare unicorn: A designer and animator, with in-depth experience in the tourism space. Her designs are clever and creative; and her passion and energy brings a fun dynamic to digital projects.

Work With Us

At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.

The story of Maverick Digital.

It all started in a sparse hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks, something clicked. Embracing direct sales through digital was a scary move for most tourism operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Six years later and Maverick Digital is all grown up, with a colourful office full of digital gurus in Auckland. Helping the tourism industry harness the power of digital is a wickedly fun day job. Nearly as fun as the caipirinha Fridays.