• Maverick Digital | New Zealand Landscape

    Our story


We’re a tight-knit, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Meet the Team  Read our story Work With Us

New Zealand based,
with a global approach

Maverick is your local digital agency, no matter where you live. With an HQ in Auckland, New Zealand, our highly mobile team is intimately acquainted with tourism globally – whether you’re in the thick of piercing alps, golden sand beaches, ancient forest or a chic urban hub. There is nothing we love more than travelling in both New Zealand and offshore, and working with destinations and operators of all shapes and sizes.

Our team of Mavericks come from all walks of life and are united by an unwavering passion for the visitor economy and an obsession with performance marketing. We’re focused on lifting operators and destinations higher than a kea can soar, and we’re here to ensure your digital journey is both successful and enjoyable.

Maverick Digital NZ

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Meet our team

Zac Watson General Manager

Zac is an accomplished tourism leader with experience spanning both public and private sector roles. Passionate about the future of our industry, Zac's people-first approach to leadership drives stunning outcomes for both client partners and the Maverick team.

Alex Dykman Founder/Director

On a mission to empower tourism through digital, Alex is an award-winning tourism and technology leader. Founding Maverick in 2014, Alex is a passionate advocate for using technology to drive meaningful, innovative and enduring industry change.

Tim Olson Technical Director

Tim's specialties lie in lead generation and nurturing customers through digital pathways, focusing on the consumer experience throughout the entire travel research lifecycle.

Stu Lill Head of Client Services

With nearly a decade working in digital marketing for New Zealand operators, Stu’s understanding and application of supercharged performance strategies for tourism is second to none.

Gemma Bond Senior Account Manager

Blending both RTO and agency experience, Gemma's senior tourism marketing know-how adds deep industry knowledge to service delivery. Gemma is in her element managing end-to-end campaigns, driving epic ROI and coming up with blue-sky ideas. Gemma works remotely from Hamilton.

Ryan Wilmshurst Key Account Manager

With a background mixing RTO and operator experience, Ryan is a passionate storyteller and tourism campaign master. A YoungTEC board member, he adds strong industry know-how, passion and industry understanding to our Delivery team.

Kelly Hookey Senior Performance Specialist

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Ola Moheb Digital Performance Specialist

From E-Commerce to lifestyle marketing, Ola has spent over a decade honing her performance skillset across a range of industries. She loves the transparent nature of digital when it comes to seeing results.

Amber Wonder Account Manager

Amber's love for details and passion for the visitor economy makes her an effective, results-driven Account Manager. Clients love her holistic marketing brain, obsession with ROI and wealth of tourism experience. Amber works remotely from Queenstown.

Mike McVey Senior Developer

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd. Mike works remotely from Gisborne.

Work With Us

Don’t see a current position available that takes your fancy? Have a look through the key, general traits we look for in a Maverick and if it sounds like you’d make a good fit, send us your CV anyway! We’ll contact you if something applicable comes up.

And if you do see a role that would be fitting but don’t think you have all of the skills we’re seeking, please still apply if you have the General Traits that Make a Maverick!

We are a diverse, inclusive agency environment and appreciate all people of varying backgrounds applying for a role, or simply sharing their CV with us.

General Traits that Make a Maverick:

  • A positive, can-do attitude.
  • Integrity and a love for seeing people and businesses succeed.
  • Desire to be around likeminded people who are on the same journey.
  • A focus on high levels of client satisfaction
  • Proactive thinking, considering lots of different possibilities and solutions!
  • Digital marketing knowledge
  • Collaborative & team focused nature / team player with a willingness to learn
  • Motivation to develop themselves in the role
  • Ability to communicate with the written word (and non written word)
  • And cracking the odd joke never hurt the office vibes!

At Maverick we love to see people punching above their weight. If you think you have what it takes and are interested in joining the team, contact us.

The story of Maverick Digital

It all started in a humble hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks – one of the world’s most epic and feared surf breaks – something clicked. Embracing direct sales through digital was a scary move for most operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Now with some exhilarating years under its belt and a superstar team, Maverick Digital is all grown up. It has flown from a dream to a full-service NZ-wide agency transforming operators and organisations across Australasia. Helping the tourism industry harness the power of digital is a wickedly fun day job. Almost as fun as the caipirinha-sharp banter.




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We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.