We worked with the team at SSC to develop a plan for a new website to tackle the issues head-on:
Maverick Digital worked closely with the new booking engine partner to improve the buying journey by creating a product that looks and works BETTER than the inspiration for the development. Our expertise guided the design of the new path to purchase for customers, utilising our extensive experience in creating seamless user journeys to improve conversions. By integrating the booking engine and custom-built Resort Transfers widget, we were able to remove the confusing steps from the booking journey to allow for a more seamless and straightforward path to conversion.
This is all about ‘show don’t tell’. The navigation on the previous website was bloated with a lot of unnecessary information that got in the way of the booking process for customers. The new website, with a more refined main navigation, offers a clean and flexible platform to feature SSC products clearly for key audiences. The goal for this new site was to ensure every page has a purpose, and in the process, we removed all content that didn’t fit that goal. We have put more of an emphasis on bright, sunny and tropical images and video, rather than text, to inspire travel and help people dream about their holiday.
The new website has been built on WordPress and is hosted on Maverick Digital’s Cloud-based servers to allow for a lightning-fast user experience from anywhere in the world – essential for an international market! Moving to a modern, opensource platform has vastly improved the flexibility around updating the website, including all imagery and video content, and allows the SSC to be nimble and create one-off pages as and when needed.
We compared the first full month (October 1 – 31 2023) with the same period last year to get a gauge on how the new website is performing and, we think the numbers speak for themselves…
The new, highly visual website with improved booking functionality and user experience is resulting in more engaged people spending longer and looking at more pages on the site – we’re stoked with how it’s performing so far!