First up, if you haven’t already, you need to…

Give it a try! It makes so much more sense if you’ve signed up and taken it for a spin. We recommend trying out some different prompts to see what ChatGPT is capable of, here’s a couple to get you started: 

• What are the top 10 things to do in [insert your town/city]? 
• Please write a 100-word overview on the benefits of sustainable travel. The tone should be inspirational and aspirational and tailored to an audience researching travel in New Zealand. 
• Please write a radio ad promoting the experiences on this page [insert URL]. It must be no longer than 30 seconds and should have a fun, informal tone, and must include a call to action. 

Does using ChatGPT for website content influence SEO ranking/how google reads my website, aka. can search engines tell a bot wrote it?

It’s still early days, so it’s hard to know how search engines will treat bot-created content in the future, but for now, Google doesn’t appear to treat AI-generated content any differently. However, ChatGPT can’t be relied on to create factually correct content – it pulls material from all sources regardless of the quality and origin, and can often over-rely on a single source of information. If you’re stuck for ideas, or need some help with keywords or meta data, ChatGPT can be helpful, but don’t rely on it to get you to the top of the search results.  

Can ChatGPT help choose images?  

We don’t think it’s there yet, but surely it won’t be too long!

How can my brand/experience feature in ChatGPT results?

As far as we can tell, there’s no way to control what results are given to various prompts and questions. It’s trained on a large volume of data from a range of sources (such as Wikipedia, news articles, journals, etc) up until September 2021 – so any information or content more recent than that won’t be included.  

Does ChatGPT replace a human writing/scheduling social media posts?

Think of ChatGPT as another tool in your tourism marketing toolbelt. We don’t recommend relying entirely on AI for your content creation for a few reasons: gaps in its knowledge (anything post-September 2021), inaccuracies, inability to create content based on your strategy, etc. It’s useful for getting inspiration and ideas for content, rewriting something you’re not entirely happy with, and the odd social media post (just watch that it doesn’t start to sound a bit repetitive).