Upskill and develop yourself or your team with our digital best practice learning academy.
From results-focused strategies to tactical campaigns that drive clear ROI, we are experts in our field – and we’re here to help develop you or your team into innovative, clever digital for tourism specialists.
As we enter a new dawn of travel, operators and destinations are recruiting new staff or welcoming old team members back across a myriad of business functions. For sales and marketing professionals, best practice in tourism today looks very different to that of 2019. The Maverick Academy has been created to help bridge this knowledge gap.
Our expert-led, digitally-focused live learning workshops are tailored to your business requirements, and are designed to deliver the practical skills and know-how to embrace best-practice digital in 2024 and beyond.
At a Glance
Quality learning and development to future-proof your skillset
Delivered by our team of tourism marketing experts
Post-workshop support to drive long-term outcomes
Level-Up
For tourism marketers looking to next-level their knowledge, impact and value to supercharge tourism’s recovery. One full-day workshop delivered live, plus pre and post learning and support to ensure outcomes are tailor-made to your business or organisational needs.
Recommended learning outcomes (customised to your business needs):
Understand what digital best practice looks like for a tourism business or destination in 2024, as well as the key changes on the horizon
Storytelling, brand and organic communication best practice for tourism
The crucial importance of SEO and Google visibility, and how to measure and improve results regularly
Crucial metrics in GA4 and meaningful goal setting
Google Ads – key tactics across Search, Display and Video; plus set up (or optimise) your own campaign
Facebook and IG Ads – key tactics across first touch, retargeting and data sharing
Paid media and travel decision making – what platforms are best at which point in the travel decision making process
Complete a holistic, best-practice digital strategy and game plan tailored to your unique business needs throughout the day
3-months’ dedicated Maverick support to help embed learnings into your business processes
Normally from $3,250 ex GST initial person, additional people from $990 ex GST pp
Delivered on demand either face to face from the Maverick Digital offices or online. Travel expenses are additional.
Attendees to complete a questionnaire relating to their level of digital expertise and strengths/areas for improvement
Attendees receive preparatory questions to answer in collaboration with key business stakeholders
Confirmed workshop outline provided tailored to requirements
Sample workshop day outline
This workshop outline is highly recommended as a holistic, high-impact learning experience that delivers practical and meaningful learning outcomes. The actual workshop outline will be tailored to attendees based on individual needs.
8.15 – 8.30 Arrival / log in, meet and greet
8.30 – 9.15 Digital best practice in 2024 – the what and the why
9.15 – 10am Storytelling, brand and organic comms with a tourism lens
10am – 10.45 SEO and Google visibility best practice in the AI era
10.45 – 11am Break
11am – 11.45 Google Analytics 4 – Deep-dive and meaningful goal setting for tourism
11.45 – 12.30 Paid media and travel decision making
12.30 – 1.15 Lunch
1.15 – 2pm Google Ads key tactics – Search, Display and Video, and/or campaign set up
2pm – 2.45 Facebook and IG Ads key tactics – Search and retargeting, and/or campaign set up
2.45 Break
3pm – 5.30 Hands-on digital strategy creation, leveraging the unique opportunities of your tourism business/destination
Post-workshop support
We’re committed to ensuring attendees feel confident applying the knowledge they’ve learnt and rolling out the strategy post workshop, which is why we include 3 months’ post-workshop support.
Monthly calls with a dedicated Maverick expert to check-in on the rollout of the strategy, and offer support/troubleshoot anything that the attendee is finding challenging (3 months’)
2 hours allocated per month (6 hours total) to support, ensuring the long-term understanding and impact of learnings
Celebrating the women of Maverick who keep on raising the bar and lifting us up to new heights this #InternationalWomensDay. They`re marketers, they`re mothers, they`re managers… and some days, they`re absolute magicians! Here`s to the wāhine toa right across the industry who help deliver incredible holiday memories for our manuhiri, every day of the year 💃🙌
Celebrating the women of Maverick who keep on raising the bar and lifting us up to new heights this #InternationalWomensDay. They`re marketers, they`re mothers, they`re managers… and some days, they`re absolute magicians! Here`s to the wāhine toa right across the industry who help deliver incredible holiday memories for our manuhiri, every day of the year 💃🙌 ...
We`re so excited to welcome two new superstars to the Maverick team 🥳
Zara is our new Content & Social Media Coordinator (aka our Insta ninja 🥷 and resident #tiktok expert) and Emi is our new Digital Performance Coordinator who brings a fresh perspective and a hunger for industry insights, helping to deliver the best results for our clients.
Welcome to the team, we`re SO excited to have you on board! 🎉
We`re so excited to welcome two new superstars to the Maverick team 🥳
Zara is our new Content & Social Media Coordinator (aka our Insta ninja 🥷 and resident #tiktok expert) and Emi is our new Digital Performance Coordinator who brings a fresh perspective and a hunger for industry insights, helping to deliver the best results for our clients.
Welcome to the team, we`re SO excited to have you on board! 🎉
Our Christmas shenanigans slayed this year 🎉 Swapping spreadsheets for sequins and sparkles, we rounded off 2023 at the hilarious @caluzzicabaret 🥂🎭 ...
You`ve got the questions, we`ve got the answers!
Join an incredible line-up of Maverick experts and industry thought leaders, as we dive into the biggest trends and innovations in tourism marketing that you NEED to know.
There`s just a handful of tickets remaining - so grab yours now and we`ll see you at Auckland`s B:HIVE on Tuesday 5 December 🎫
Join an incredible line-up of Maverick experts and industry thought leaders, as we dive into the biggest trends and innovations in tourism marketing that you NEED to know.
There`s just a handful of tickets remaining - so grab yours now and we`ll see you at Auckland`s B:HIVE on Tuesday 5 December 🎫
An absolute rockstar in creating digital ads, crunching ROI numbers, navigating the stormy seas of Facebook, and baking yummy lolly cake - we`re stoked to celebrate Kelly`s (our very first employee!) five year anniversary at Maverick this week.
A massive mihi and arohanui to our favourite `ninja` Kelly - Maverick wouldn`t be the same without you 🥰
An absolute rockstar in creating digital ads, crunching ROI numbers, navigating the stormy seas of Facebook, and baking yummy lolly cake - we`re stoked to celebrate Kelly`s (our very first employee!) five year anniversary at Maverick this week.
A massive mihi and arohanui to our favourite `ninja` Kelly - Maverick wouldn`t be the same without you 🥰
Out and about catching up with our wonderful clients - there’s nothing better than experiencing their epic products first-hand! Thanks for having us @volcanicairnz and @offroadnzrotorua 🙌🤗
Out and about catching up with our wonderful clients - there’s nothing better than experiencing their epic products first-hand! Thanks for having us @volcanicairnz and @offroadnzrotorua 🙌🤗 ...
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We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.