Upskill and develop yourself or your team with our best practice learning academy.

From results-focused strategies to tactical campaigns that drive clear ROI, we are experts in our field – and we’re here to help develop you or your team into innovative, clever tourism marketing specialists.

As we enter a new dawn of travel, operators and destinations are recruiting new staff or welcoming old team members back across a myriad of business functions. For sales and marketing professionals, best practice in tourism today looks very different. The Maverick Academy has been created to help bridge this knowledge gap.

Our expert-led, digitally-focused live learning workshops are tailored to your business requirements, and are designed to deliver the practical skills and know-how to embrace best-practice in 2025 and beyond.

Level-Up

For tourism marketers looking to next-level their knowledge, impact and value to supercharge tourism’s recovery. One full-day workshop delivered live, plus pre and post learning and support to ensure outcomes are tailor-made to your business or organisational needs. 

Recommended learning outcomes (customised to your business needs):

• Understand what marketing best practice looks like for a tourism business or destination in 2025, as well as the key changes on the horizon
• Storytelling, brand and organic communication best practice for tourism
• The crucial importance of SEO and Google visibility, and how to measure and improve results regularly
• Crucial metrics in GA4 and meaningful goal setting
• Google Ads – key tactics across Search, Display and Video; plus set up (or optimise) your own campaign
• Facebook and IG Ads – key tactics across first touch, retargeting and data sharing
• Paid media and travel decision making – what platforms are best at which point in the travel decision making process
• Complete a holistic, best-practice strategy and game plan tailored to your unique business needs throughout the day
• 3-months’ dedicated Maverick support to help embed learnings into your business processes

Normally from NZ$3,250 ex GST initial person, additional people from NZ$990 ex GST pp

Delivered on demand either face to face from the Maverick Tourism offices in New Zealand or online. Travel expenses are additional.

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