• Maverick Digital | Tourism Marketing Services

    Digital Marketing for Tourism Destinations

Digital is transforming the way destination marketers influence visitor numbers and drive value for stakeholders.

For destinations, staying one step ahead of the opportunities that digital has to offer allows marketers to achieve greater impact with limited budgets.

With a team who has real-world experience working across both Regional Tourism Operators and Tourism New Zealand, we understand first-hand the challenges and opportunities encountered in this space.

Supercharging your organisation’s digital assets

Does your current approach to digital as a whole make the most of what’s possible from a best-practice standpoint? Ranking well in Google for high-funnel search terms can supercharge your destination’s visibility online, so much so that a content-led SEO strategy should be seen as crucial for all regions. EDMs can be one of the most powerful mid-funnel tools for tourism marketing. And campaigns should drive real, tangible impact – think meaningful campaign interactions, not just impressions and clicks.

Best-in-class destination websites

Your website is one of the first places a potential visitor will come into contact with your region’s offering. It should delight, engage and drive preference from the very first click, and then actively nurture users through the travel decision making process.

We have an in-house team of Silverstripe experts who have a track record of crafting dazzling, market-leading sites like Destination Kaikōura, Tourism Bay of Plenty and Tairāwhiti Gisborne.  

Grab our Digital Service Guide for Destination Marketers

At a Glance

  • Collaborate with our team of tourism specialists
  • Full-service digital offering for destinations
  • Industry know-how to deliver for all stakeholders

Let’s Chat

Related Projects

#MAVERICKTOURISM

Final chance to grab an Earlybird ticket for Destination: Digital 📣
 
On our ‘From Insight to Impact’ panel, you’ll hear from data-driven decision makers Rachel Howie (RealNZ), Shaun Fitzgibbon (TRA), and Sarah Britton (nee Short) (Tourism New Zealand), who’ll bring a diverse range of perspectives on how you can leverage data to shape marketing strategies, identify emerging trends, and build high-impact campaigns.
 
As NZ’s only conference dedicated to tourism marketers, it’s a day all about equipping our industry with the latest tactics and techniques for your digital toolboxes. Now all that’s missing is you - see you on Tuesday December 3 (the day prior to TEC Xmas Symposium) at the B:Hive in Auckland. Grab an earlybird ticket before 5pm today 👉 link in bio.

Final chance to grab an Earlybird ticket for Destination: Digital 📣

On our ‘From Insight to Impact’ panel, you’ll hear from data-driven decision makers Rachel Howie (RealNZ), Shaun Fitzgibbon (TRA), and Sarah Britton (nee Short) (Tourism New Zealand), who’ll bring a diverse range of perspectives on how you can leverage data to shape marketing strategies, identify emerging trends, and build high-impact campaigns.

As NZ’s only conference dedicated to tourism marketers, it’s a day all about equipping our industry with the latest tactics and techniques for your digital toolboxes. Now all that’s missing is you - see you on Tuesday December 3 (the day prior to TEC Xmas Symposium) at the B:Hive in Auckland. Grab an earlybird ticket before 5pm today 👉 link in bio.
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After just 8 months of dazzling us all with her epic energy, enthusiasm and quick learning; our superstar PT, @emi.cross, has been promoted to our Digital Performance Executive and we couldn't be prouder! 🚀

From navigating the tourism industry to crafting Google and Meta campaigns, Emi has truly embraced the world of paid media like a pro 👏👏👏

#Promotion #DigitalMarketing #TourismIndustry #NZ

After just 8 months of dazzling us all with her epic energy, enthusiasm and quick learning; our superstar PT, @emi.cross, has been promoted to our Digital Performance Executive and we couldn`t be prouder! 🚀

From navigating the tourism industry to crafting Google and Meta campaigns, Emi has truly embraced the world of paid media like a pro 👏👏👏

#Promotion #DigitalMarketing #TourismIndustry #NZ
...

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We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.