Out with the old, in with the new

So with this in mind, Zorb and Maverick Digital teamed up to create an all-new digital footprint for the legendary brand. Following their brand guidelines, the new site is a playful and vibrant reflection of their values – making connections, having a great time, and not taking yourself too seriously.

From the moment you enter the site, you’ll have a smile on your dial. An attention-grabbing header video is a laughter-inducing teaser of the entire experience, filled with clips of their target audiences in action – young professionals, families and silver surfers all having the ride of a lifetime.

From here, the homepage allows you to scroll and discover the different wild rides on offer – whilst of course, keeping plenty of surprises for the big day itself.

The path-to-purchase is clear and simple, with CTA buttons embedded throughout the product descriptions. The UX neatly flows through into an invitation to purchase a package and experience multiple rides – because we all know once is never enough!

To round out the experience – and for those who need just a bit more convincing – TripAdvisor review snippets and a scrapbook-style Instagram feed are seamlessly integrated above the footer.

Four tracks, one hill

A visual-led design was a core component of the website refresh, with a crisp and clean layout that features bold typography and bright colours.

To distinguish between the four unique tracks, we allocated each one a distinctive colour palette – which is consistent across the entire site.

Large colour blocks on the homepage neatly display the key differences between each ride, and a carousel allows the user to flick between tracks to choose the adventure that suits them best. This vibrant colour scheme is also echoed on a high-resolution map that showcases each track’s location on the hill.

A clear and concise sitemap

As the saying goes, less is more, and a good spruce-up behind-the-scenes resulted in a simplified website structure. A tidy sidebar navigation allows users with specific needs or queries to find the information they require, whilst the homepage still serves as an all-in-one journey to peruse and purchase.

Commonly asked questions about the experience are subtly answered across the site, and reinforce the key USP’s of Zorb being an all-weather, all-year-round activity.

Already, web traffic results are off to a flying start. In the first two months following the new site going live, bounce rate has fallen by 20%, page views per session are up by 22% and time on site is up 27%, proving that the users are really engaging with the fresh layout and awesome content.

We’re excited to continue seeing these results soar, as international borders re-open and the good times keep on rolling!