Throwback to 2021 – and an outdated website that didn’t celebrate what Zorb truly is today. It was difficult for users to easily browse and compare different rides, and it was overly-targeted towards backpackers and yo-pro’s, alienating plenty of other potential Zorbers. After all, the oldest participant is 85-years-old!
Now, as Zorb has evolved, so too has the website, with a clear focus on showcasing the exhilarating bucket-list experience, as well as highlighting the wider Zorb New Zealand corporate offering.
So with this in mind, Zorb and Maverick Digital teamed up to create an all-new digital footprint for the legendary brand. Following their brand guidelines, the new site is a playful and vibrant reflection of their values – making connections, having a great time, and not taking yourself too seriously.
From the moment you enter the site, you’ll have a smile on your dial. An attention-grabbing header video is a laughter-inducing teaser of the entire experience, filled with clips of their target audiences in action – young professionals, families and silver surfers all having the ride of a lifetime.
From here, the homepage allows you to scroll and discover the different wild rides on offer – whilst of course, keeping plenty of surprises for the big day itself.
The path-to-purchase is clear and simple, with CTA buttons embedded throughout the product descriptions. The UX neatly flows through into an invitation to purchase a package and experience multiple rides – because we all know once is never enough!
To round out the experience – and for those who need just a bit more convincing – TripAdvisor review snippets and a scrapbook-style Instagram feed are seamlessly integrated above the footer.
A visual-led design was a core component of the website refresh, with a crisp and clean layout that features bold typography and bright colours.
To distinguish between the four unique tracks, we allocated each one a distinctive colour palette – which is consistent across the entire site.
Large colour blocks on the homepage neatly display the key differences between each ride, and a carousel allows the user to flick between tracks to choose the adventure that suits them best. This vibrant colour scheme is also echoed on a high-resolution map that showcases each track’s location on the hill.
As the saying goes, less is more, and a good spruce-up behind-the-scenes resulted in a simplified website structure. A tidy sidebar navigation allows users with specific needs or queries to find the information they require, whilst the homepage still serves as an all-in-one journey to peruse and purchase.
Commonly asked questions about the experience are subtly answered across the site, and reinforce the key USP’s of Zorb being an all-weather, all-year-round activity.
Already, web traffic results are off to a flying start. In the first two months following the new site going live, bounce rate has fallen by 20%, page views per session are up by 22% and time on site is up 27%, proving that the users are really engaging with the fresh layout and awesome content.
We’re excited to continue seeing these results soar, as international borders re-open and the good times keep on rolling!