-
Whakarewarewa
While the village and the people of Tūhourangi Ngāti Wāhiao have long been on the forefront of tourism, their website was dated and no longer achieving acceptable results. Built on a closed-source CMS it was expensive to update and maintain, and had become slow and clunky.
The Maverick Digital team wanted to provide a website that was beautiful, fast, and captured the character of this uniquely New Zealand experience.
Designed for Whakarewarewa
2018 was a year of updates for Whakarewarewa, with the team there working to overhaul their branding through a new logo, new headline font, and completely new print collateral. This gave us an exciting framework to base the new designs off, helping to build the character of the villages online presence for years to come.
There was a lot we wanted to capture within the design of Whakarewarewa’s new website. As New Zealand’s only living Maori village the history, culture and stories of the village had to shine through, but we also wanted to emphasise the elements that overseas guests would remember with the bubbling blue geothermal pools and rising steam.
The final design – 100% unique and custom to Whakarewarewa on every page – heroes the experience of visiting the village itself. Billowing steam, native gardens, and inquisitive puekeko frame the story and history of this tourism icon.
Open source, built for longevity
One of the biggest weaknesses of the existing Whakarewarewa website was the closed-source platform that it was built on. Any changes to content had to be actioned by the agency who built it, with every change incurring a cost. This practice, while common, sits in direct opposition to the Maverick ethos. If its your website, you should have full access and control to change what you want.
Whakarewarewa’s new website was built on WordPress 4.9, and updated to 5.0 upon launch. WordPress still gets some flack from digital dinosaurs who see it as a blogging platform, but they couldn’t be more wrong. WordPress is the single most popular CMS in the world, used on 52% of the top million websites by traffic, and 32% of the top ten thousand. Known for its flexibility, ease of use, and fantastic developer support, WordPress is the obvious choice for most NZ Tourism operators, and definitely for Whakarewarewa in this case.
Lightning fast and conversion-driven
Any discussion with the web build team at Maverick is going to include load performance. Anyone browsing on a slow connection knows that a heavy, slow page is likely to get abandoned. This is especially true in tourism, where international roaming connections are notoriously bad.
Whakarewarewa was built to be lightning fast, despite the large amount of imagery and even video used on the site. There is no longer an excuse for slow sites, and the lighting fast load times for Whakarewarewa prove this.
#MAVERICKTOURISM
You`ve got the questions, we`ve got the answers!
Join an incredible line-up of Maverick experts and industry thought leaders, as we dive into the biggest trends and innovations in tourism marketing that you NEED to know.
There`s just a handful of tickets remaining - so grab yours now and we`ll see you at Auckland`s B:HIVE on Tuesday 5 December 🎫
#tourismmarketing #faqs #demystifyingAI #networking #conference
Nov 22
Five cheers for Kelly! 🎉🎉🎉🎉🎉
An absolute rockstar in creating digital ads, crunching ROI numbers, navigating the stormy seas of Facebook, and baking yummy lolly cake - we`re stoked to celebrate Kelly`s (our very first employee!) five year anniversary at Maverick this week.
A massive mihi and arohanui to our favourite `ninja` Kelly - Maverick wouldn`t be the same without you 🥰
#5years #workaversary #wearemaverick
Sep 15
How do I use ChatGPT? What motivates young tourism professionals? And why is the new generation so `fickle`?...
Our Key Account Manager Ryan smashed it at last week`s YoungTEC Panel in Rotorua - we were so proud to see him take to the stage and share his valuable insights at TEC`s 2023 Conference.
#rotorua #networking #conference #tourism #wearemaverick
Aug 16
Have you heard the news? Our digital performance guru Stu has been promoted to Head of Client Services! 👑🎉
Bringing together our high-quality and industry-leading account management, paid media mahi and content delivery, we`re excited to reach new heights in the client service space - and be treated to even more Dad jokes!
#promotion #congrats #digitalmarketing #wearemaverick
Jul 5
Lets Talk
Ready to connect?
We're a team of tourism and digital experts who hang our hats on doing high impact work that affects your bottom line.
