As Tamaki’s digital partners, Lady and the team approached us to design and build a digital presence that would bring the brand to life in the digital space – creating an online experience for cultural storytelling unlike anything else in the world.
This project was a redesign and redevelopment of an existing site, one that was already achieving solid returns in traffic and online revenue gains. Our challenge was to lift the game in every way – using our insider knowledge of Tamaki’s audience, combined with our understanding of online travel booking behaviour, we set out to craft a site that was like nothing the world had seen in the cultural tourism space to date.
Through out the design and build process we continuously tested and iterated design concepts and development techniques, to create a website full of elements never combined before.
The website delivers world-class storytelling and meaningful, interactive user experience. Early engagement numbers are encouraging, and we will continue to refine and optimize the site post-launch.
We’re incredibly proud of this build as it has broken new ground in the cultural storytelling space.