Bringing the site to life

Through out the design and build process we continuously tested and iterated design concepts and development techniques, to create a website full of elements never combined before.

Core website elements:

• Quick-load video overlays. Videos layed on top of each other to combine both the natural and human elements of Māori culture adds a deeper, more spiritual element to moving footage
  Pepeha Creator. This interactive tool becomes part of the learning experience and offers users the opportunity to create their own Pepeha, which is the way Māori introduce themselves – “Which Maunga has shaped you, where are the waters that call your name”
• Highly specialized written content. From staff interviews to the integration of myths, legends and historic Tamaki stories, the site’s written content dives deep into the layers of the Tamaki offering and its past, present and future
• Content-led designs. The stories section of the site – pages which focused on the more contextual elements of Māori culture – were designed after the content was created, not before. This made for a richer, more seamless user experience as every design decision is based on the narrative of the content – not on whether it will fit within a pre-prescribed page layout
• Mobile and desktop friendly. The website was built to serve mobile and desktop audiences equally well for their different stages in the purchasing journey, but was weighted towards the mobile experience as this is where the bulk of Tamaki’s audiences were purchasing from.

The Result

The website delivers world-class storytelling and meaningful, interactive user experience. Early engagement numbers are encouraging, and we will continue to refine and optimize the site post-launch.

We’re incredibly proud of this build as it has broken new ground in the cultural storytelling space.