• Redwoods Treewalk

Online innovation to match one of NZ’s top tourism products.

Although a relative newcomer to Rotorua, only opening its door (well, giant spiral staircase anyway) in 2016, the Redwoods Treewalk has cemented itself as a leader in the New Zealand tourism industry.

Winning the inaugural 100% Pure New Zealand award from Qualmark in 2019 showed just how far they had come in just three years. Unfortunately their website was not able to offer the same fantastic experience as the Treewalk.

Bruce and the team from Redwoods Treewalk approached Maverick Digital for a new online presence that would bring their digital experience in line with the physical.

As different as night and day

The new website was a ground-up re-imagining of how Redwoods Treewalk should be presenting themselves in the digital space. One of the truly unique selling points for the experience is the ability to go during both day and night-time, and the difference between the two.

Along with the 28 swing bridges, there are 30 lanterns designed by world-renowned designer and sustainability champion David Trubridge. The magical Redwoods Nightlights Treewalk shows the forest in a completely new light, with glowing lanterns winking between the trees.

Our goal was to take these two versions of the Treewalk – green and vibrant during the day, magical and glowing at night – and bring them into a single website where photos of the magnificent forest hero the product.

The website

Maverick Digital has been partnering with Redwoods Treewalk ever since – helping the brand achieve new heights through best practice digital activation.

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