There is something entirely visceral about the reaction you have at Off Road NZ. Whether it is flying through the trees in their custom-built Monster 4X4, or driving your own 4WD through deep water, it’s not something that can simply be described.
At such, the new website uses video and image to capture the energy and atmosphere of the experiences. These are used throughout the site in page heroes, and experience & combo tiles, to excite and draw in travellers while they research.
Out-of-date technology and site-structure were holding the old Off Road NZ site back from achieving organic visibility and traffic growth. The new site was designed with rectifying this as a core outcome.
Content rationalisation, a clear IA, and ongoing SEO optimisation post-launch all contributed to a site with significantly more organic visibility – leading to an immediate boost in traffic including a >41% increase in organic traffic in July.
As with all Maverick Digital websites, Off Road NZ is a completely unique and bespoke design built on top of an open-source CMS. The flexibility and security of WordPress means that Off Road will be able to iterate and develop this site for years to come.