• Off Road NZ Website Build


Creating a web experience that can live up to real life.

Off Road NZ were in a position familiar to many – an amazing product run by a passionate team, but without a web presence that did their experience justice. Nestled in the forest outside of Rotorua, Off Road NZ offers incredible high-octane 4WD and Go Karting activities, and needed a website that could capture this and help attract FIT travellers – particularly post-lockdown!

Ian and Carol came to Maverick Digital with one goal – create a website that reflected their amazing experience.

A clear brand identity from print collateral gave clear bones for the project and highlighted the potential for an engaging brand story. An old website built out of a booking engine, with a confusing URL structure and separate mobile pages meant that there was huge scope for improvement.

Splashing and Racing around

There is something entirely visceral about the reaction you have at Off Road NZ. Whether it is flying through the trees in their custom-built Monster 4X4, or driving your own 4WD through deep water, it’s not something that can simply be described.

At such, the new website uses video and image to capture the energy and atmosphere of the experiences. These are used throughout the site in page heroes, and experience & combo tiles, to excite and draw in travellers while they research.

New footage was to be released with the website, but COVID lockdown disruptions meant that this was not to be. With this in mind, the website was built to be able to easily update and replace video, so that then it becomes available there are no barriers at all

Content and SEO at its core

Out-of-date technology and site-structure were holding the old Off Road NZ site back from achieving organic visibility and traffic growth. The new site was designed with rectifying this as a core outcome.

Content rationalisation, a clear IA, and ongoing SEO optimisation post-launch all contributed to a site with significantly more organic visibility – leading to an immediate boost in traffic including a >41% increase in organic traffic in July.

As with all Maverick Digital websites, Off Road NZ is a completely unique and bespoke design built on top of an open-source CMS. The flexibility and security of WordPress means that Off Road will be able to iterate and develop this site for years to come.

  • Tamaki Maori Village
    The Maverick team has a clear passion for tourism, a wealth of knowledge with online customer experience, online marketing & ultimately booking conversions. We are very pleased with the results we have had so far.
  • Whakarewarewa

    The way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?

  • Rotorua Canopy Tours
    We have been working with Alex and the Maverick team for 5 years now - their dedication to making our business successful has never been doubted and as a result our business has gone from strength to strength because of their work.
  • Destination Coromandel
    We have to be focused on reaching our target markets with the right content in order to maximise our spend. Maverick Digital provide the expertise to make this connection work cost effectively.
  • Southern Lakes Helicopters
    Alex and her team have been fabulous! They designed our website which we love. We have been working with Maverick 3.5 years now and have never looked back.
  • Hobbiton Movie Set

    Working with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.