Digital Strategies For Tourism | Our Work | Maverick Digital

We love tourism

Our Work

GO Rentals

Content & social media, SEO for Tourism
Gannet Safaris

Campaign Development, Marketing Strategy, Paid Media
Zorb’s Slide While You Ride

Campaign Development, Paid Media
Travel Answers

Content & social media, Marketing Strategy, Paid Media, Re-brand, SEO for Tourism, Tourism website development
Hospitality New Zealand

Campaign Development, Content & social media, Marketing Strategy, Paid Media, Tourism website development
Hospitality New Zealand Top 50 Gastropubs

Content & social media, Paid Media
South Sea Cruises

Paid Media, SEO for Tourism, Tourism website development
Colony of Avalon

Destination Marketing, Tourism website development
Forgotten World Adventures

Paid Media
South Sea Cruises

Content & social media, Storytelling & SEO
NorthlandNZ

Destination Marketing, Tourism website development
Visit Bay of Islands

Content & social media, Destination Marketing, Paid Media
Destination Kaikōura

Destination Marketing, Paid Media, Tourism website development
Abel Tasman Kayaks

Tourism website development
Leveraging RTO data for operators

Destination Marketing, Paid Media
EcoZip Adventures

Marketing Strategy, Paid Media, Tourism website development
Destination Fiordland

Destination Marketing, Paid Media
Waitangi Treaty Grounds

Marketing Strategy, Paid Media
Off Road NZ

Paid Media, Tourism website development
Crankworx Rotorua

Paid Media
Middle-Earth Halfling Marathon

Marketing Strategy, Paid Media
Tairāwhiti Gisborne

Content & social media, Destination Marketing, Tourism website development
Tourism Bay of Plenty

Destination Marketing, Tourism website development
Redwoods Treewalk

Marketing Strategy, Paid Media, Tourism website development
Southern Lakes Helicopters

Content & social media, Marketing Strategy, Storytelling & SEO
Spirits of the Red Sand

Marketing Strategy, Tourism website development
Tamaki Māori Village

Marketing Strategy, Paid Media, Tourism website development
Polynesian Spa

Marketing Strategy, Paid Media, Tourism website development
Trips & Tramps

Content & social media, Paid Media, SEO for Tourism
Whakarewarewa

Content & social media, SEO for Tourism, Tourism website development

#MAVERICKTOURISM

Huge congratulations to Ryan on his promotion to C

Huge congratulations to Ryan on his promotion to Content Team Lead. Over the past 3.5 years, Ryan has been a Maverick standout - known for his sharp comms, creative flair, ability to wear multiple hats, and deep passion for tourism.

As a Young TEC board member and industry advocate, he brings a future-focused lens to everything he touches. In this new role, Ryan will lead our content team with vision - driving strategy, managing workflow, and ensuring our content stays fresh, effective, and ahead of the curve.

This mahi takes place alongside managing key client accounts, where he blends strategic know-how with clever storytelling expertise.

Ka pai Ry - so well deserved!

A big kudos to Nicki, who's celebrating her one ye

A big kudos to Nicki, who's celebrating her one year anniversary with Maverick this month 🥳 Nicki's a vital member of our Client Services team, going above-and-beyond for our VIP clients and delivering epic results across ad campaigns & website projects.

Her knack for creative problem solving, thinking outside the box, embracing change and diving head-first into tricky tasks is incredible - thanks for everything you bring to the team, Nicki 👏

#oneyearanniversary #tourismmarketing #mvp #wearemaverick

Crack the code and beat the algorithm, with our 20

Crack the code and beat the algorithm, with our 2025 cheat-sheet on short-form video for tourism 📱💡

Snackable short form video content is fast becoming a favourite way for travellers to dream, plan and share their holidays - offering plenty of opportunities for us tourism marketers to educate and entertain new audiences.

Whether you're just starting out or you're well established with a few viral moments already, Ryan, Zara and our Content Team have compiled some top tips and real-world examples to help level up your content creation skills on TikTok, Instagram and YouTube Shorts.

Download our cheat-sheet in our link in bio!

#NZtourism #TikToktips #NZmarketing #NZtiktok #Shortformvideo

#TeamMaverick stepping up to the podium! 📸🏆

How time flies - our Content & Social Media Coordi

How time flies - our Content & Social Media Coordinator Zara and Digital Performance Executive Emi have ticked over one year with Maverick, and what an incredible journey it's been 🚀

Over the past 12 months, they've honed their speciality skills and truly enriched our client's organic and paid ad activity. Plus, they're always on hand to translate Gen Z slang for us 😅

Thanks for all your mahi, Zara and Emi!

#oneyearanniversary #tourismmarketing #mvps #wearemaverick

Flat whites and future-focussed marketing chats -

Flat whites and future-focussed marketing chats - Jordan, Emi and Kelly had a blast at this morning's @marketing_assoc Brainy Breakfast in Auckland 🧠☕

This year is set to bring a whole lot of disruption in how people search, dream and discover - so the team enjoyed getting the latest tea on how we can enhance SEO strategies to better suit AI platforms, and boost website rankings within AI-powered recommendations.

It's game changing and exciting, and we'll be keeping a keen eye on how AI agents continue to grow and develop (and having a good play with AI planning tools ourselves!)

#marketing #seminar #wearemaverick

New year, new Maverick! We're kicking off 2025 w

New year, new Maverick!

We're kicking off 2025 welcoming Jordan Tan to the team as our Digital Performance Coordinator 👨‍💻

Working closely alongside Kelly Hookey and Emi Cross, he'll be bringing paid media campaigns to life for tourism operators big and small, fine-tuning client's SEO strategies, and testing out the latest performance tactics.

Joining Maverick from a structural engineering background, Jordan knows a thing or two about building strong foundations - and brings an epic skillset of precision, problem-solving and analytical thinking to create concrete results.

When he's not optimising search ads or crunching conversion rates, you'll find him tearing up the field playing Ultimate Frisbee, or soaking up East Auckland's coastal gems.

Haere mai, Jordan 👋

And just like that, we're wrapping up for 2024! 🎁 As we sleigh our final campaigns and put our last content pieces into Santa's mailbox, we can't help but reflect on the highlights we've had this year. Huge thanks to all of you for being part of the Maverick journey – we've loved helping the tourism industry soar to new digital heights!

From the Maverick crew, we wish you a festive season full of sunshine and success 🌟 We'll be back in action in the New Year, ready to tackle whatever 2025 throws our way (after a little R&R!).

It’s time to switch on the "out of office" mode 📴 – we’re logging off this arvo and will be back on 8th of January. Have an awesome Christmas with your loved ones, and thanks for making 2024 one to remember 🎉

📸: Maverick's 2024 Christmas Lunch

Happy 3rd Anniversary, Ryan Wilmshurst! 🎉 Ryan

Maverick has officially turned 10 🎉 We've hit

Maverick has officially turned 10 🎉

We've hit double digits! Last month marked 10 years of Maverick - and whether you've been with us since the early days or have recently joined us, thanks for being part of the journey.

We marked the milestone with a night of celebration, as we got together with clients and industry pals for a fiesta full of laughter, memories, speeches - and even a few Samba dance moves! Here's to 10 years of magical moments, helping the tourism industry in New Zealand and beyond to smash digital and seize success.

Onto the next chapter! 🚀

#TourismIndustry #TourismMarketing #MarketingAgency #MavTurns10 #NZ

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